Advertising
Opportunities:
The
History of Redding web site is not a business or non-profit
organization...It's one person working to promote the history
of his hometown and surrounding areas. All costs are out-of-pocket
so donations
and/or sponsorships will allow me to dedicate more time and
effort to research and updates.
Ad
Campaigns are easy here at the History of Redding:
1.
Let me know what you'd like to promote
2. Send me your
photos and content
3. I place your ad all over my web site
4. In addition, I advise you on what people are looking for
in the area and what is working or is not working in the local
area, marketing wise.
5. The cost? $200 a month, no contracts, no hassles...just
a spike in traffic to your website, store, restaurant, business
or event. Don't have a website? I'll design one for you, at
no cost, your sponsorship covers it.
Call
me at 860-364-7475 or e-mail me at bcolley@snet.net
and I'll put you in touch with people who have used my services.
Here
is what to consider when measuring the costs of print ads
vs. online campaigns.
-
When you run
a print ad you "hope" people see it, when you
run an ad on History of Redding we'll make sure people
see it! This site had 480,000+ page views in 2009.
That's
40,000+ page views a month by people interested in Redding
and the surrounding area:
-
Search Engines
are used daily to find products and services. 70%
of Americans consult the web before making local buying
decisions. History
of Redding ranks highly for most terms relating to the
local area.
-
When you purchase
a print ad you don't have too many options in terms of
placement. When you advertise with the History of Redding
you can have an ad anywhere you want it for as long as
you want it there. And I'll send you weekly reports showing
you your traffic at the site.
- Print ads are
visible for a day or so before they end up in the trash.
An online ad stays online until you take it down and continues
to promote your business 24/7.
The
details of what I've touched on above:
1.
Unlike print ads, online ads do not get thrown away. When
you run a print ad there is a very short window of opportunity
to capture potential buyers attention. This is not the case
online, when you advertise on HistoryofRedding.com your ad
and/or company profile remains online until you ask to have
it removed. In addition to posting your ad, company profile,
article about you and your business, etc...we monitor page
views for you and work to position your information in areas
that will give you the most exposure...something you can't
do in print. You can run as many ads as you'd like
for $200 a month here.
2.
Search Engines find new web sites via web links. If you
do a couple searches on Redding, Georgetown, and Branchville
related terms you will find the HistoryofRedding.com listed.
I do not pay to be ranked this high, I work at it, adding
new content weekly and researching topics people are interested
in locally. Because I add new content so often, the search
engines visit often to see what I have added. What does that
mean to you? It means that if I run an article about your
company and link to your website, the next time the search
engines visit my sites they will find a link to your site
which in turn will lead to more traffic.
3.
Local Search is Gaining Momentum.
"Local
search is fast becoming the most exciting search vertical
on the web. Recent research by the Kelsey Group reported that
70% of Americans consult the web before making local buying
decisions.
By
exploring local search, small business owners and marketers
can benefit from both direct lead generation and general brand
awareness."
-
Search Engine Trends Article by by Daniel Bower, 12 February
2008
54%
of search users have substituted Internet/Search for the phone
book.
-
Source: The Kelsey Group
People
no longer search with generic terms, they use specific terms
to find specific things in specific locations. If you want
a Barber in Branchville, CT, you would search for "Barber+Branchville,
CT" not just "Barber". This is what they mean
by "local search". This is a topic I've been well
aware of for years and a topic I can assist you and your company
with. A sponsorship with HistoryofRedding.com can greatly
improve your local search results.
4.
I Monitor the "pulse" of the Area. I keep an
eye on local news & events to keep up on local topics
of interest and use a number of tools and services to monitor
what people are searching on relating to the local area. Once
you are a site sponsor I work for you on multi-levels and
this is one of them...placing your information where people
are viewing content and creating content people are interested
in. The site focuses on the past and present times
of Redding, Georgetown, and Branchville.
5.
We Can Give You Visitor Reports. The Internet takes the
guesswork out of measuring campaign results. Unlike traditional
media, just about any aspect of an online ad can be tracked
and improved. This is something you just can't do with print
media. I provide you with page view reports, demographics,
referring web sites, and more. Our page views are over 40,000+
every month! View Stats
for the Fourth Quarter 2009 (PDF)
Testimonials:
"Wanted
to thank you for an excellent blog post! We are getting a
lot of calls FINALLY YAY! Thanks to you we're alive again!!!
"
"Just
landed a new client off the website posting...this is the
quickest ROI I've ever had. Thank you!"
Pricing:
Ad
Campaigns are easy here at the History of Redding: The
cost? $200 a month, no contracts, no hassles...just a spike
in traffic to your website, store, restaurant, business or
event. Don't have a website? I'll design one for you, at no
cost, your sponsorship covers it.
Ad
space is available in text, banner ads, full page spreads
or all of the above. We do not confuse you with terms
like: "cost-per-click" or "page impressions"
we simply run your ads all over the site, coming up
with unique ideas to promote your business. Proceeds from
ad sales go directly towards the service fees, maintenance
and expansion of this site...we have no rent or administrative
costs. Our page views increase every month!
Please
contact me at bcolley@colleyweb.com
with inquires or
call 860-364-7475.
The
History of Redding web site is not a business or non-profit
organization...It's one person working to promote the history
of his hometown and surrounding areas. All costs are out-of-pocket
so donations and/or sponsorships will allow me to dedicate
more time and effort to research and updates.
Example
of daily traffic at the History of Redding web site:
Online
Donations to the History of Redding
Thank
you,
Brent
Cloverdale
Inc. is an environmental company that markets biodegradable
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U.S.D.A. approved and meets OSHA requirements, a dishwashing
liquid and laundry soap.
Our
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Ancona's
Market in Branchville, CT sells Cloverdale!
The uses of Cloverdale
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derived from coconuts which is the disinfectant. How one uses
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For
Example:
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The Original Cloverdale
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Retailers who are
interested in learning more about our company and its products
are urged to contact us by Fax, Phone,Snail mail or Email.
CLOVERDALE is truly
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Cloverdale Inc.
P.O. Box 268 West Cornwall, CT 06796 Fax:(860) 672-3099 Phone:(860)
672-0216 1-800-421-4818
Website: http://www.cloverdaleinc.com
Purchase Cloverdale Cleaner on the Web at: http://www.greenhome.com
Email : hcolley@cloverdaleinc.com
Harry L. Colley II, President
Ad
Space available!! Contact bcolley@colleyweb.com
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